Christmas has never been so seductive!
Greggs has just dropped its first-ever Christmas advert, and they’ve brought in none other than Nigella Lawson to give it that extra sparkle! In the ad, Nigella steps into her festively decorated home and waxes lyrical about Greggs’ famed festive bake, calling it a “rapturous riot of flavour.” She describes the pastry with that classic Nigella charm: “succulent filling, creamy sauce, all wrapped up in the flakiest of flaky pastries” – then takes a deliciously indulgent bite.
The ad wraps up with a spread of Greggs’ Christmas delights, including vegan festive bakes. Nigella, a longtime fan of the brand, says she’s thrilled to celebrate Greggs’ iconic Christmas menu with fans. This festive collab brings together the queen of indulgence and the king of bakes – making it a holiday treat that’s equal parts fun, flavour, and festivity!
