Woolly Hats off to John Lewis!
- Launched: November 6, 2014
- Soundtrack: Real Love, by Tom Odell
- Length: 2 Minutes 10 Seconds
- Agency: adam&eveDDB
- Charitable Focus: WWF (World Wildlife Fund)
Our Rating
4.5/5
Flippin' Great
The John Lewis Christmas Advert 2014: Monty the Penguin, tells the heartwarming story of a young boy, Sam, and his penguin friend, Monty. Through the ad, Monty is shown longing for a companion, as Sam notices Monty’s growing interest in couples and romantic moments.
On Christmas morning, Sam surprises Monty with a female penguin toy, revealing that Monty was an imaginary friend all along, and the boy’s way of expressing love and companionship. The ad ends with the tagline, “Give someone the Christmas they’ve been dreaming of”.
The ad was widely praised for its emotional appeal, effective storytelling, and clever use of CGI to bring Monty to life, and it became one of the most memorable Christmas ads of the year.
