Dive in and see how Sainsbury’s has been spreading holiday joy year after year, right up to the latest 2024 gem!
2024 - Sainsbury's BIG Christmas
Sainsbury's 2024 Christmas advert features the beloved BFG from Roald Dahl's classic tale. In this heartwarming story, the BFG teams up with a Sainsbury's colleague named Sophie to source festive foods.
2023 - Hey Sainsbury's
Hey Sainsbury’s, stars Rick Astley and a young girl asking, “What does Santa eat for Christmas dinner?” The ad humorously showcases Sainsbury’s festive offerings with real employees chiming in, adding warmth and charm to the season.